Kim Woodburn – Bio & Financial Overview
Category | Details |
---|---|
Full Name | Patricia Mary Woodburn (née McKenzie) |
Date of Birth | 25 March 1942 |
Date of Death | 16 June 2025 |
Age at Death | 83 |
Nationality | British |
Occupation | TV Personality, Writer, Expert Cleaner |
Notable Shows | How Clean Is Your House?, Celebrity Big Brother, I’m a Celebrity |
Active Years | 2002–2025 |
Estimated Net Worth | $5.5 million – $11.3 million |
Major Income Sources | TV appearances, Book sales, Endorsements, Cleaning products |
Spouse | Peter Woodburn (m. 1979) |
Source | Spear’s Magazine |

In large part because it blossomed unexpectedly late in life, Kim Woodburn’s financial story is especially inspirational. She worked as a beautician, cleaner, and even a model during the majority of her early adulthood, having been born in Eastney in 1942. Her journey was particularly captivating, though, because of the way she transformed everyday life into television greatness. She started a television career at age 61, when most people are looking to retire, which greatly increased her net worth.
She was thrust into the national spotlight by hosting How Clean Is Your House?, a show that swiftly established itself as a British TV mainstay. What started out as a quirky cleaning show turned into a highly successful commercial spin-off, producing board games, books, and even DVDs. She became one of the highest-paid female presenters on Channel 4 at the time as a result of each opportunity that increased her income. By using her reputation as the straightforward, unapologetic “Queen of Clean,” she developed a brand identity that was very adaptable and financially viable.
Her approach, which was laced with fearless commentary and working-class wit, resonated with the audience. In a time when authenticity is valued more and more, Kim’s defiance of the polished media norms became a unique strength. She openly called out mess, both literally and figuratively, in contrast to many of her contemporaries who followed scripted politeness. She was frequently chosen for reality shows because of her unvarnished honesty and the desire of television producers to create memorable characters.
Her journey through reality shows proved to be extremely lucrative, ranging from I’m a Celebrity… Get Me Out of Here! to Celebrity Big Brother. She brought drama, ratings, and headlines to every competitive setting she entered. She had arguments with several housemates during her 2017 Big Brother stint, once referring to one as “chicken-livered” with such explosive energy that security was called in. Despite being contentious, these incidents greatly increased her market value.
Kim’s media exposure was almost year-round because she participated in so many different formats, including reality TV, daytime segments, and panel shows. She also understood how to turn that exposure into real revenue. In addition to providing readers with an unvarnished glimpse into her traumatic past, her autobiography Unbeaten, which was published in 2006, became a best-selling book. She gained respect and increased her public influence by exposing trauma with defiance and vulnerability in that book, which was a turning point.
She used her on-screen authority to pursue other endeavors over the years. Her partnership with Poundland to introduce her own line of cleaning products in 2022 was one particularly creative move. These inexpensive products were more than just a business; they were a manifestation of who she was and allowed people of all income levels to have access to professional cleaning. This was more than just branding; it was Kim reiterating her point that even the most modest tasks can be honorable. The product line, which was reasonably priced and supported by her reputation, was surprisingly successful in winning over customers.
She also kept making appearances in pantomimes all over the United Kingdom. Even though these appearances didn’t always pay well, they helped her stay popular, relevant, and relatable to local audiences. Whether they were a fairy or a cunning queen, her characters were always memorable, larger-than-life, and blatantly entertaining.
Kim’s financial choices demonstrated a blend of ambition and prudence even as she grew older. With a budget of almost £300,000, she and her spouse looked for a second residence in Spain on A Place in the Sun. The attempt indicated a comfortable, modestly aspirational, rather than extravagant lifestyle, even though their offers were turned down. Her financial stability over the years might have been attributed in part to this pragmatic approach.
The story of Mary Berry, another TV personality who achieved her greatest success later in life and used authenticity as her currency, is arguably one of the most strikingly similar to Kim’s. Kim charmed through thunder, but Berry charmed through grace. Nevertheless, both women showed that timing and originality, not youth, are the keys to success in the media.
Even when she made mistakes, the public’s love for Kim never completely faltered. More than 8,000 people complained to Ofcom when she left Loose Women in 2018 following a contentious altercation with Coleen Nolan. This was proof that viewers were fiercely protective of her, not just tabloid fodder. Even in times of conflict, her capacity to evoke such an emotional response served as further evidence of her growing significance in British pop culture.
Tributes poured in after her death in June 2025. Her former co-host, Aggie MacKenzie, called her “unforgettable,” revealing the intense suffering that hid behind Kim’s bold façade. Jedward and Baga Chipz, among other celebrities, praised her cultural contribution and referred to her as a “national treasure.” These remarks revealed a great deal about her influence on public memory as well as her notoriety.